que serra

I scheduled a few shoots between Portland and Palm Springs around the same time last
month so decided to make a road trip of it. It's been several years since the last time and
I was itching to do another one along the coast. Any photographer will tell you a long
road trip is great for inspiration and self directed projects so it's always
fun to be able to make it an adventure.

Serra is a dispensary in downtown Portland that emphasizes sophisticated
branding and interior design. I love seeing designers working with the cannabis
industry to help create a more progressive marijuana experience.
Check out Azure Magazine and Designboom for more information about the project.