The Color Factory is a feast for your eyes. Last fall I photographed the spaces at the NYC location and it was interesting to watch the public interact with the props and exhibitions. The way the experience is set up is an Instagrammers dream but in a larger sense, I think we're all in need of playful, colourful surroundings. The spaces are created by a variety of artists and designers and provide immersive activities in a visually-appealing, graphic, Willy Wonka-esque wonderland. Beginning in San Francisco and expanding to NYC and Houston, it's a fun fantasy break if you're visiting a sometimes grey and monotonous city.