to market to market
The 80/20 rule is proving to be true. They say when you're a photographer you will spend 20% of your time shooting photos and 80% on business.
This year I took some time to assemble and publish some of my photography from the past few years into a little book that I mailed out to some old and new clients. It's a good way to show what I've been up to in a way that deviates from a regular email. Sometimes it's nicer to flip through a book than scroll on a screen, call me old fashioned.
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